9 Types of Stories that Cause Engagement

Modern marketing is about conversations and engaging with people in stimulating discussions. It’s about talking with people in our own voice and in our own style through a variety of channels, methods, and platforms. It’s becoming less and less about advertising and brochures; it’s about engaging audiences in a dialog that leads them in their own personal discoveries.

“If it’s not a conversation, then it’s not effective marketing.” Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

The key to every conversation is having something interesting to talk about. So what do people find stimulating and what makes people want to share?

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