swmartindale@yahoo.com Shane Martindale

All articles by swmartindale@yahoo.com

 

9 Types of Stories that Cause Engagement

Modern marketing is about conversations and engaging with people in stimulating discussions. It’s about talking with people in our own voice and in our own style through a variety of channels, methods, and platforms. It’s becoming less and less about advertising and brochures; it’s about engaging audiences in a dialog that leads them in their...
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The New Co-Active Dimensional Leadership Model

Dimensional Leadership allows us to move easily through different group dynamics and relationships, choosing the role that’s most needed in a particular situation to create a workable solution. The five different aspects of Dimensional Leadership work together to create a holistic expression of one’s leadership. Let’s look at the 5 Dimensions one-by-one … Leader from...
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What Introverted Leadership Is

Introverts come in all sizes and shapes with a wide range of experience, with many levels of confidence and competence, and with numerous titles. Leadership is much less a function of position that it is of influence. And while it is true that some leadership traits come as gifts or inherited attributes, it is also...
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Leaders Know What They Believe In

Leaders come with a variety of backgrounds and experiences, and it’s through the sharing of these experiences we come to learn and understand our own roles as leaders. Former New York City Mayor Rudolph Giuliani shared four lessons on leadership. #1 – Know What You Believe The first and the most important, I believe, is...
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Chopping Wood, Carrying Water, and Showing Up

I have a great deal of admiration for Seth Godin, I’ve read many, but not all, of his books and have followed his blog for several years. Recently Dave Ramsey interviewed Seth as part of the EntreLeadership Podcast. He spoke with Dave about his work, marketing in today’s digital world, and small business. Here’s a...
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A Good Leader Is Inspired By Love

The key ingredient is love. Above all other qualities, an effective leader has a generous measure of love for those around them. Love those you lead. Truly care for them so they know you care. Influence does not occur in the absence of love. Great leadership is not about theory or title, and it’s not...
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Blank – The Power of Advocates

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How to Tell a Story with NPR’s Scott Simon

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