Modern marketing is about conversations and engaging with people in stimulating discussions. It’s about talking with people in our own voice and in our own style through a variety of channels, methods, and platforms. It’s becoming less and less about advertising and brochures; it’s about engaging audiences in a dialog that leads them in their own personal discoveries.
“If it’s not a conversation, then it’s not effective marketing.” Lois Kelly, author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
The key to every conversation is having something interesting to talk about. So what do people find stimulating and what makes people want to share?